Recently while strolling along the streets of the city, I was delighted to see two recent examples of same sex marketing. Whilst I realize that New York is, perhaps, one of the most accepting places to live (from a gay perspective) in the world I was still delighted to see two large U.S. organizations using gay couples in their advertising.
Aside from the fact that there are a plethora of stunning gay couples to choose from, I feel it addresses the acceptance of gay couples in a delightful way. Banana Republic ran the advert below and I felt it displayed gay lifestyle and unions in a very everyday way. Each day I walked past the store I was reminded of how accepted the issue is.
With gay marriage/unions on the agenda around the world, either we see counties threatening imprisonment and death or more countries accepting this what should be a non-issue.
During a comedian’s set, I once heard the statement ‘I have no idea why some people have such an issue with gay marriage, it is not like it is compulsory’. This is such a powerful statement and we must applaud companies like Tiffany and Banana Republic for posting the adverts below and above (one relaxing in the park and the other announcing the engagement of a same sex couple).
When considered, marketing in this way is very smart for corporations! You have a huge market in this sector with people willing to spend on many of the items these companies have to offer.
I sincerely hope to see more companies follow this approach in the coming years.